Leverage Intensive:
Build your one-to-many live launch conversion system
Done-WITH-You, in one day.
For women who already have a defined digital offer and are ready to launch it with clarity, confidence, and conversions… so you sell to many — not chase one.
By the end of this day, you will leave with:
🎯 A Proven Live Launch Conversion System
So people not only register — they show up, engage, and buy.
🗣 A Pre-Launch Messaging Sequence
Email + social content that primes your audience before the event.
📈 A Live Event Framework That Converts
We co-create your webinar/masterclass flow with messaging that builds trust, then transitions into the offer with intention — not awkward selling.
🚀 Optional Amplification Strategy
If you choose, we briefly outline a simple, strategic paid reach play (e.g., Facebook ads), done without complexity.
No guesswork. Straight from proven launch architecture.
This day is NOT for you if:
you’re still deciding what your offer is
you’re unsure who your offer is for
you don’t yet have a defined promise, transformation or outcome
This day IS for you if:
you have a digital offer (course, programme, workshop series, membership) ready to launch
you know the ideal person your offer serves
you’re ready to build the system that brings them in and converts them
you want a reliable, one-to-many launch process
This isn’t idea day.
This is launch execution day.
You’ve done the hard work — you’ve built your offer.
But now you’re facing real launch bottlenecks:
You’re not sure how to get the right people to register
You worry that registrations won’t actually show up live
You don’t know what sequence of messaging actually converts
You’re tired of exhausting yourself with content that doesn’t reliably sell
This Intensive solves those exact problems, with no fluff.
What the LEVERAGE INTENSIVE is…
The Leverage Intensive is a One-Day, In-Person Live Launch Build Day.
We don’t just talk about launches.
We build:
your live launch strategy
your assets (lead magnet, high performing landing page, facebook ad (optional), nurturing messaging sequence + converting webinar slides (following a proven structure)
your conversion flow
So that…
You build undeniable excitement for your Live Launch Event and create a strategy that you can Rinse and Repeat Time & Time again (ahem… LEVERAGE!)
By the end of the day, you will have…
A proven live launch strategy
Designed to:
get people registered
get them to actually show up
and prime them to buy
Your pre & post launch nurture sequence
Email + content templates that:
warm your audience
build anticipation
and position your offer before you sell
A high-converting live webinar framework
So you know:
what to teach
how to keep your audiences attention
how to position your offer to sell
Many people sign up before you even finish presenting.
Optional Facebook ad strategy
For those who want to scale reach using paid traffic.
Not complicated.
Not overwhelming.
Just simple, strategic amplification.
Typical Reasons Why Live Launches Underperform..
Webinars themselves aren’t the problem.
They’ve worked for years — and they still do.
What most people miss is that the results of a webinar are driven long before you ever go live.
The difference between a webinar that converts and one that falls flat usually comes down to a few key levers:
how people are invited
how the event is positioned
what happens in the lead-up
and how the live experience is structured
Small shifts in these areas are what create:
higher registrations
better live attendance
and stronger conversions
Inside Leverage Intensive, we identify exactly which levers matter most for your audience - and build the full system around them, done-with-you.
The fastest way to sell a digital offer isn’t more content.
It’s a One-to-Many Live Launch event that:
builds trust quickly
positions you as the expert
and invites people into your offer in real time
When done well, one live event can:
grow your email list (& following on socials)
build trust with potential new clients, faster
sell your programme (digital course, event, workshop, coaching programme, membership, high ticket offer)
and become a repeatable sales engine
That’s LEVERAGE.
When I talk about leverage, I mean:
This is how you stop relying on constant effort for income.
Hi, I’m Lorna Lyons.
I started using live launch strategies in 2023 after realising I couldn’t keep building my business around my time.
Since then, live launching has generated over €200,000 in revenue for my business — primarily using Instagram and email, with no networking and minimal ad spend.
I’ve used this exact strategy to launch:
memberships
courses
coaching programmes
And I now teach it because it’s the simplest, most ethical way I know to:
build trust at scale
sell without pressure
and create income without endless 1:1 calls
This approach works for any business that wants to move from
time-for-money to one-to-many impact.
And that’s exactly what you’ll be building inside Leverage Intensive.
DAY FLOW
Morning — Launch Strategy & Lead Generation
Map your one-to-many live launch and build the lead capture system that brings the right-fit clients straight to your event.
Done-with-you Lead Magnet & Landing Page Creation — professional, high-converting, and designed to integrate seamlessly with your launch.
Optional: Facebook Ad Demo
See exactly how to attract right-fit clients efficiently, without overcomplicating your launch.
This is how you get your right-fit clients to sign up.
Midday — Pre-Launch Messaging & Attendance
Design your nurture sequence and registration strategy with proven templates that convert 60%+ of registrants into attendees (cold audience — well above industry standard).
This is how you get your right-fit clients to show up.
Afternoon — The Live Event & Conversion
Build your live webinar framework and offer invitation, fully structured to convert your audience.
Includes:
Presentation slides
Presentation flow
Small group coaching and live feedback
This is how you get your right-fit clients to say yes.
INVESTMENT
Investment: €600
This is a focused, high-touch, done-with-you launch system day.
Date: Saturday 28th February
Location: West of Ireland (TBC)
You’ll be part of a specifically curated small group of high-achievers, designed for deep attention and bespoke guidance.
This is strategic, high-touch and focused on your business.
THE FUTURE
Imagine running:
one live event
every few months
that sells your offer
without burning you out
No more panic launches. No more awkward selling. No more relying on DMs and 1:1. Just a leveraged system that works.
This is for you if:
you already have a defined offer + ideal client
you’re ready to package what you know into a selling system
you want a live launch that actually converts
you’re done with posting without a clear sales machine behind it
you want control, confidence, and strategy — not guessing
This is not for people still figuring out:
their offer
their niche
their market problem
If you’re still early in your offer journey, this is not the right day — and you’ll get more value from offer refinement work first.
Frequently Asked Questions..
Do I need an offer before attending?
Yes. You must have a defined digital offer with a clear transformation, ideal client and price point before this day.
We do not create your offer here — we build the one-to-many system that sells it.
I’m unsure about my audience — can I still attend?
You need to be confident in who your offer serves.
If you’re still refining your audience or core messaging, this day will be too early for you.
What if I’ve never launched live before?
That’s fine — as long as you have a defined offer and ideal client.
This day gives you the structure, clarity, and exact messaging sequences to design your first strategic live launch.
Is €600 the final price?
Yes — this is a beta run price. Future iterations may be higher based on results and demand.
A two-part payment plan is available.
Is this suitable for all offer types?
Yes — as long as you have a defined offer (course, membership, coaching programme, etc.) and a target audience who is ready for it.
We focus on building the sales system — not the idea itself.