FREE LIVE WORKSHOP · For experienced coaches and specialists who value depth and client results

The Anatomy of a Group Programme Premium Buyers Want to Invest In

And the system to sell it again and again, without losing confidence in the depth you’re known for.

Tues 24th Nov @ 1pm or Wed 25th Nov @ 11am · Ireland & UK time

Can't make it live? Register anyway and I'll send you the replay.

5 years leading digital group programmes · 350+ clients enrolled through live launches · First Class MA in Positive Psychology

5 years leading digital group programmes · 350+ clients enrolled through live launches · First Class MA in Positive Psychology

This masterclass is for you if:

  • Your clients rave about you yet you’re still not paid what your work is worth.

  • Every euro you earn needs your time, so a week off means a packed diary before you go and when you get back.

  • Your best clients come through word of mouth, and you never quite know when the next one will arrive.

  • You’ve been quietly thinking “I should really do a group”, but you’re not sure how to make it premium, or how to fill it.

  • And part of you worries a group could never give the depth your clients come to you for.

Let me show you how to turn that reputation into a high-value group programme, and the repeatable, human way to fill it.

In one hour, you'll learn

  1. Why a group can give you your life back: without your income dropping, and without your clients losing the depth they love

  2. The anatomy: the seven parts of a group programme premium buyers want to invest in

  3. Why some brilliant programmes sell and others don't: and the one thing that makes the difference

  4. The repeatable sales system behind successful live launching: how the right women find you, and how one human conversation turns them into clients

In addition, get these free bonuses!

Free when you register:

A one-page cheat sheet to keep beside you during the workshop. You'll use it to hold your own idea up against what premium buyers look for.

Bonus for when you attend live:

The exercise that turns your best client results into the method you’ll build your whole programme around. It’s only for the women in the room, and it won’t be in the replay.

Who it's for:

  • You're established, earning €3K+ a month from 1:1 or done-for-you work.

  • You want to be paid very well and get your time back.

  • You'd love a group that feels joyful to run and keeps the depth your clients love.

It’s not for you if:

  • You're still working out what you offer (The MumBOSS Network is your best next step)

  • You want a low-cost membership or a hands-off course you record once and leave (Launchers & Leaders is your best next step)

Hi, I'm Lorna.

For five years I've run a digital business built on groups: memberships, high-value group coaching programmes and private mentoring, all filled through live launch events. I host events for my communities all over Ireland, and I speak on international stages.

The thing I'm proudest of? Some of my clients have been with me for more than four years. That's down to a business model built for high retention, and to being honest about what I deliver. Nobody in my programmes is a number in a room, and those long relationships are the best proof I have.

Before all this I spent ten years teaching, and I hold a First Class MA in Positive Psychology. So everything I teach is built to last, not just to sell.

Here's why I'm running this workshop. I'm sick of watching brilliant women choose between being booked out (and burnt out) or broke (cutting their hours on work that eats all their time). There's another way, one that brings both spaciousness and income into your business. For me, that's been the group model.

If you want both, the income and the space, I built this workshop for you.

★★★★★

“Thanks to Lorna’s support, and my own determination to create this life for myself, I now have a growing email list and I know how to easily create a lead magnet, email sequences, automations and much more….My masterclass presentation is ready to go again. It went so well the first time that I know people will want the same again. This is all down to being so well guided in the programme and following the steps to a tee, especially the layout and structure of a masterclass. Lorna is a gift, a beautiful person, and has a wealth of knowledge. I highly recommend investing in yourself and creating your dream life!”

🌿 Áine Pyne

Gael Áine

★★★★★

“I launched my group programme, which allowed me to move away from the “hustle” and actually give me the space to work even closer with the women in my community! I now have pathways to serve women in all stages, from pregnancy, post-partum and long beyond. I have designed a business that allows me the flexibility to be there for my three young kids, while also protecting my own energy and provide a consistent income for my family.”

🌿 Shelly Mac

Beyond Fitness

★★★★★

“I am blown away by the hot seats call…Every question asked landed with me, the value I am walking away with is phenomenal. What also stuck me was when I feel like quitting when I doubt myself, I just need to link in here and witness the power behind each one of you and it instantly inspires me to keep going.

Lorna Lyons, thank you so much for addressing my question”

🌿 Gillian Brady

Willing Wellness

Quick questions

    • Is this a sales pitch?
      Most of the hour is teaching you can use straight away. At the end, I’ll share my new six-month programme, starting in January, for anyone who’d like to go further. No pressure, and no hard sell.

    • I don’t call myself a coach. Is this for me?
      Yes, if you’re experienced and your clients get real results with you, whether you coach, consult or do the work for them.

    • I’m fully booked. Do I have time for this?
      That’s exactly who it’s for. It’s one hour, and it’s about how to stop every euro needing your time.

    • Will a group water down what I offer?
      No. I’ll show you how depth and connection are built into a premium group, and why clients often get more from it than from 1:1.

    • Do I need a big audience?
      No. Warm beats big, and I’ll show you how to reach beyond your referrals.

Choose Your Session - Pick the time that fits your week

📅 Tuesday 24th November: 1pm IST (Irish Standard Time)

📅 Wednesday 25th November: 11am IST (Irish Standard Time)

Duration: 60 minutes

Replay: A limited-time replay will be available - but this is a live, interactive working session and the magic happens in the room. Access an additional bonus when you attend live!

You've read this far for a reason.

You've already done the hard part: the reputation, the results, the clients who send their friends. This hour shows you what to do with it next.

This is free. This is live. And this is exactly where your next chapter starts.

Bonus for when you attend live:

The exercise that turns your best client results into the method you’ll build your whole programme around. It’s only for the women in the room, and it won’t be in the replay.

✦ One-Page Cheat Sheet - yours to keep

✦ Your Signature Method - yours when you show up live

Two sessions available:

Tuesday 24th Nov at 1pm, Wednesday 25th November at 11am.

Ireland & UK time. Limited-time replay available.